Sat 10 Feb 2007
Consumers love data! (well, this consumer, at least)
Posted by David under geek, journalism, pass alongs
Comments Off on Consumers love data! (well, this consumer, at least)
I was please to see that my Natural Gas company, Vectren, has expanded their eBill service to include actual real DATA about consumption patterns. As one who thinks a lot about things like “what is the most efficient way to keep my house a comfortable temperature in the winter?” I love to see that they are drawing me this graph. I hope that in the future it will go back further in time. But I’m particularly pleased that they give the option of downloading the data as a spreadsheet. It’s pretty simplistic, just the dates and numbers in a chart, but… still, I love it! Thanks, Vectren! And I see that it really is using more gas for me to be working at home instead of being at work with the house turned down to 55 F.
Years ago I wrote an email to Kroger suggesting that they make the information that they make collection with their Kroger Plus Card (you know the type) available to the customer in question. I would love to see a history of my shopping. I would love to run queries such as “how much of my food budget am I spending on produce” (or, dare I question it, beer and wine?). They never replied. And they certainly aren’t offering this service. I think it’s a shame. I’m sure they are thinking “we don’t want to give consumers that kind of power, they might change their buying habits. Perhaps. But I suspect most people would never use it. And some of us would probably lean towards buying things at Kroger so that they could include it in their data analysis. So, I present it now publicly as a challenge to all you big SuperMarket companies… the programming should be trivial, simple queries of your huge database. Some of us would really love it. Thanks.
Meanwhile, thanks Vectren.
No Responses to “ Consumers love data! (well, this consumer, at least) ”
Sorry, comments for this entry are closed at this time.